{"id":753,"date":"2020-02-23T09:49:47","date_gmt":"2020-02-23T09:49:47","guid":{"rendered":"http:\/\/wgl-dsites.net\/zikzag\/?post_type=portfolio&#038;p=753"},"modified":"2026-04-08T07:13:24","modified_gmt":"2026-04-08T07:13:24","slug":"information-technology","status":"publish","type":"portfolio","link":"https:\/\/www.ipocam.fr\/en\/portfolio\/information-technology\/","title":{"rendered":"Information Technology"},"content":{"rendered":"<p style=\"margin-bottom: 16px;\">Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are increases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are watching to a spread of different products and services being available through the use. By 2030\u2014little more than a decade from now\u2014the global economy will likely be in the midst of a major transformation.<\/p>\n<p>Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01.jpg\" alt=\"\" srcset=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01.jpg 600w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-300x300.jpg 300w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-150x150.jpg 150w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-440x440.jpg 440w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-180x180.jpg 180w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-120x120.jpg 120w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-540x540.jpg 540w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_01-240x240.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02.jpg\" alt=\"\" srcset=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02.jpg 600w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-300x300.jpg 300w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-150x150.jpg 150w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-440x440.jpg 440w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-180x180.jpg 180w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-120x120.jpg 120w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-540x540.jpg 540w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_02-240x240.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03.jpg\" alt=\"\" srcset=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03.jpg 600w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-300x300.jpg 300w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-150x150.jpg 150w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-440x440.jpg 440w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-180x180.jpg 180w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-120x120.jpg 120w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-540x540.jpg 540w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/portfolio-single_03-240x240.jpg 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3>How It Works<\/h3>\n<p style=\"margin-bottom: 16px;\">Companies and investors grapple with changing conditions constantly, but our research points to an unusual level of volatility in the decades ahead. To understand why, we look at the three major forces that will shape the 2020s: demographics, automation and inequality. These forces are already in motion and set to collide. Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I&#8217;ll use to address them?<\/p>\n<p>We&#8217;re seeing an extreme rise in profitable growth from the clients that we&#8217;re supporting to reset their marketing model. But that isn&#8217;t straightforward. So actually, areas four and five are enablers. Four, what&#8217;s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they&#8217;re making the technology that underpins that a priority.<br \/>\n\t\t\t<svg viewbox=\"0 0 62.4 44.8\">\n\t\t\t<path d=\"M40.8,30.6c-0.9,2.3-1.7,3.9-0.9,6.5c0.7,2.3,2.5,3.9,4.5,5.2c3.7,2.4,8.7,3.6,12.6,0.9\t\t\t\tc3.8-2.5,5.8-7.3,4.4-11.7c-0.4-1.3-1.2-2.4-2.2-3.2c-2.1-3.2-6.1-4.5-9.9-4.3c-2.2,0.1-4.5,0.8-6.2,2.4c-0.6,0.6-1.1,1.2-1.6,2\t\t\t\tc-0.2,0.4-0.6,1.4-0.8,2C40.7,30.7,40.6,31.3,40.8,30.6z\"\/>\n\t\t\t<path d=\"M10,41.2c4.6,3.3,12.4,4.1,15.9-1.2c1-1.5,1.5-3.1,1.6-4.6c0.6-3-0.5-6-2.8-8c-0.5-0.7-1.1-1.3-1.6-2\t\t\t\tc-1.8-2-4.9-2.2-7.2-1c-2.6,0-5.2,0.7-7.3,2.7C4.1,31.2,5.5,37.9,10,41.2z\"\/>\n\t\t\t<path d=\"M42,36.2c-7.2-11.4,14.9-17.4,18.7-4.6c1.7,5.8-2.8,11.2-8.6,11.6c-3.9,0.2-7.6-1.4-10.5-4.1\t\t\t\tC29,27.4,38.5,10.5,48.7,1.3c0.7-0.7-0.3-1.7-1.1-1.1C39.2,7.9,31.1,19.6,35,31.5c2.8,8.4,12.2,16.1,21.3,12\t\t\t\tc9.3-4.1,7.1-16.5-1.4-20.1c-8.5-3.5-20.1,4-14.3,13.4C41.2,37.8,42.5,37,42,36.2L42,36.2z\"\/>\n\t\t\t<path d=\"M8,36.2c-7.2-11.4,14.9-17.4,18.7-4.6c1.7,5.8-2.8,11.2-8.6,11.6c-3.9,0.2-7.6-1.4-10.5-4.1\t\t\t\tC-5,27.4,4.5,10.5,14.7,1.3c0.7-0.7-0.3-1.7-1.1-1.1C5.2,7.9-2.9,19.6,1,31.5c2.8,8.4,12.2,16.1,21.3,12\t\t\t\tc9.3-4.1,7.1-16.5-1.4-20.1c-8.5-3.5-20.1,4-14.3,13.4C7.2,37.8,8.5,37,8,36.2L8,36.2z\"\/>\n\t\t\t<\/svg>\u201cWorking with ZikZag is always an absolute joy, both personally and professionally. Tommy is an amazing speaker; her experience, expertise and genuine passion for what she does is obvious in every word he says.\u201d<\/p>\n<h3>Emmy Barton<\/h3>\n<p>client of company<svg viewbox=\"0 0 62.4 44.8\">\n\t\t\t<path d=\"M40.8,30.6c-0.9,2.3-1.7,3.9-0.9,6.5c0.7,2.3,2.5,3.9,4.5,5.2c3.7,2.4,8.7,3.6,12.6,0.9\t\t\t\tc3.8-2.5,5.8-7.3,4.4-11.7c-0.4-1.3-1.2-2.4-2.2-3.2c-2.1-3.2-6.1-4.5-9.9-4.3c-2.2,0.1-4.5,0.8-6.2,2.4c-0.6,0.6-1.1,1.2-1.6,2\t\t\t\tc-0.2,0.4-0.6,1.4-0.8,2C40.7,30.7,40.6,31.3,40.8,30.6z\"\/>\n\t\t\t<path d=\"M10,41.2c4.6,3.3,12.4,4.1,15.9-1.2c1-1.5,1.5-3.1,1.6-4.6c0.6-3-0.5-6-2.8-8c-0.5-0.7-1.1-1.3-1.6-2\t\t\t\tc-1.8-2-4.9-2.2-7.2-1c-2.6,0-5.2,0.7-7.3,2.7C4.1,31.2,5.5,37.9,10,41.2z\"\/>\n\t\t\t<path d=\"M42,36.2c-7.2-11.4,14.9-17.4,18.7-4.6c1.7,5.8-2.8,11.2-8.6,11.6c-3.9,0.2-7.6-1.4-10.5-4.1\t\t\t\tC29,27.4,38.5,10.5,48.7,1.3c0.7-0.7-0.3-1.7-1.1-1.1C39.2,7.9,31.1,19.6,35,31.5c2.8,8.4,12.2,16.1,21.3,12\t\t\t\tc9.3-4.1,7.1-16.5-1.4-20.1c-8.5-3.5-20.1,4-14.3,13.4C41.2,37.8,42.5,37,42,36.2L42,36.2z\"\/>\n\t\t\t<path d=\"M8,36.2c-7.2-11.4,14.9-17.4,18.7-4.6c1.7,5.8-2.8,11.2-8.6,11.6c-3.9,0.2-7.6-1.4-10.5-4.1\t\t\t\tC-5,27.4,4.5,10.5,14.7,1.3c0.7-0.7-0.3-1.7-1.1-1.1C5.2,7.9-2.9,19.6,1,31.5c2.8,8.4,12.2,16.1,21.3,12\t\t\t\tc9.3-4.1,7.1-16.5-1.4-20.1c-8.5-3.5-20.1,4-14.3,13.4C7.2,37.8,8.5,37,8,36.2L8,36.2z\"\/>\n\t\t\t<\/svg>\u201cChoosing online studies was the best way to do it \u2013 the internet is fast, cheap &amp; popular and it\u2019s easy to communicate in social media with native speakers.\u201d<\/p>\n<h3>Tina Johanson<\/h3>\n<p>UI Designer\t\t<\/p>\n<h3>Summary Results<\/h3>\n<p>Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that&#8217;s quickly much more complex, with a proliferation of brands, channels and marketing tools. <strong>Technology&#8217;s disrupted the industry in three ways.<\/strong> Firstly, it&#8217;s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands. There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today&#8217;s profit pools and forecasting them present forward just won&#8217;t capture the level of disruption that&#8217;s impacting these industries.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best possible way and reachable by everyone everywhere. We are increases exponentially. Today banks and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":995,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio-category":[38,41],"portfolio_tag":[45,56,60],"class_list":["post-753","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-corporate","portfolio-category-finance","portfolio_tag-marketing","portfolio_tag-strategy","portfolio_tag-trade"],"_links":{"self":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/portfolio\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":1,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/portfolio\/753\/revisions"}],"predecessor-version":[{"id":4101,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/portfolio\/753\/revisions\/4101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/media\/995"}],"wp:attachment":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/portfolio-category?post=753"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}