{"id":837,"date":"2020-06-10T10:06:14","date_gmt":"2020-06-10T10:06:14","guid":{"rendered":"http:\/\/wgl-dsites.net\/zikzag\/?p=837"},"modified":"2026-06-24T07:49:08","modified_gmt":"2026-06-24T07:49:08","slug":"checklist-etes-vous-pret-a-digitaliser-vos-supports-marketing","status":"publish","type":"post","link":"https:\/\/www.ipocam.fr\/en\/checklist-etes-vous-pret-a-digitaliser-vos-supports-marketing\/","title":{"rendered":"Checklist: Is Your Business Ready to Digitize Its Marketing Materials?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"837\" class=\"elementor elementor-837\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f473f6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f473f6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27cfe97\" data-id=\"27cfe97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e2884b elementor-widget elementor-widget-text-editor\" data-id=\"8e2884b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"181\" data-end=\"335\">The digitization of marketing materials has become a key priority for businesses looking to improve efficiency, ensure brand consistency, and respond more quickly to changing market demands.<\/p><p data-start=\"337\" data-end=\"446\">But before getting started, one essential question needs to be answered <strong data-start=\"397\" data-end=\"446\">Are you truly ready to make the transition?<\/strong><\/p><p data-start=\"448\" data-end=\"574\">To help you assess your readiness, here is a comprehensive checklist of the key points to review before digitizing your marketing materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9085de7 elementor-widget elementor-widget-spacer\" data-id=\"9085de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9470551 elementor-widget elementor-widget-spacer\" data-id=\"9470551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9378bd elementor-widget elementor-widget-image\" data-id=\"e9378bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"870\" height=\"350\" src=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg\" class=\"attachment-full size-full wp-image-811\" alt=\"\" srcset=\"https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/blog-single_03.jpg 870w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/blog-single_03-300x121.jpg 300w, https:\/\/www.ipocam.fr\/wp-content\/uploads\/2020\/02\/blog-single_03-768x309.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efdf5a elementor-widget elementor-widget-spacer\" data-id=\"6efdf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819ff06 elementor-widget elementor-widget-spacer\" data-id=\"819ff06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efbb116 elementor-widget elementor-widget-text-editor\" data-id=\"efbb116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1h83ld6\" data-start=\"581\" data-end=\"629\">Why Digitize Your Marketing Materials?<\/h2><p data-start=\"631\" data-end=\"738\">Before diving into the checklist, it is worth revisiting the key benefits of digitizing your marketing materials. It allows you to:<\/p><ul data-start=\"740\" data-end=\"935\"><li data-section-id=\"10kuprh\" data-start=\"740\" data-end=\"772\">Centralize All Your Marketing Materials<\/li><li data-section-id=\"1rovmdz\" data-start=\"773\" data-end=\"812\">Speed Up Content Creation and Distribution<\/li><li data-section-id=\"1tto7kx\" data-start=\"813\" data-end=\"861\">Ensure Consistent Brand Identity<\/li><li data-section-id=\"p2raeh\" data-start=\"862\" data-end=\"896\">Reduce Errors and Costs<\/li><li data-section-id=\"1v42p38\" data-start=\"897\" data-end=\"935\">Increase Team Autonomy<\/li><\/ul><p data-start=\"937\" data-end=\"998\">If these challenges are relevant to your business, now is the perfect time to evaluate your readiness \ud83d\udc47<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3090160 elementor-widget elementor-widget-text-editor\" data-id=\"3090160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"rq0b6s\" data-start=\"1005\" data-end=\"1058\">1. Are Your Marketing Materials Currently Disorganized?<\/h3><p data-start=\"1060\" data-end=\"1091\"><strong data-start=\"1060\" data-end=\"1091\">You can check this box if:<\/strong><\/p><ul data-start=\"1092\" data-end=\"1284\"><li data-section-id=\"1fyyw6i\" data-start=\"1092\" data-end=\"1174\">Your files are stored in multiple locations (emails, local folders, cloud storage, etc.).<\/li><li data-section-id=\"1u6a9hy\" data-start=\"1175\" data-end=\"1224\">Multiple versions of the same document exist.<\/li><li data-section-id=\"5umxqp\" data-start=\"1225\" data-end=\"1284\">Your teams spend too much time searching for the right files.<\/li><\/ul><p data-start=\"1286\" data-end=\"1389\">If so, digitization will help you <strong data-start=\"1333\" data-end=\"1388\">centralize and secure all your marketing materials.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c219d96 elementor-widget elementor-widget-text-editor\" data-id=\"c219d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"4wmghy\" data-start=\"1396\" data-end=\"1458\">2. Do You Experience Brand Consistency Issues?<\/h3><p data-start=\"1460\" data-end=\"1482\"><strong data-start=\"1460\" data-end=\"1482\">Warning Signs:<\/strong><\/p><ul data-start=\"1483\" data-end=\"1635\"><li data-section-id=\"224jwc\" data-start=\"1483\" data-end=\"1536\">Marketing materials that do not comply with your brand guidelines.<\/li><li data-section-id=\"9v0s01\" data-start=\"1537\" data-end=\"1577\">Uncontrolled Local Adaptations<\/li><li data-section-id=\"198txch\" data-start=\"1578\" data-end=\"1635\">An Inconsistent Brand Image Across Customer Touchpoints<\/li><\/ul><p data-start=\"1637\" data-end=\"1753\">A digital solution allows you <strong data-start=\"1672\" data-end=\"1705\">to lock key brand elements<\/strong> while still enabling controlled customization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7dc0c9 elementor-widget elementor-widget-text-editor\" data-id=\"d7dc0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"1m1gid1\" data-start=\"1760\" data-end=\"1814\">3. Are Your Approval Processes Taking Too Long?<\/h3><p data-start=\"1816\" data-end=\"1843\"><strong data-start=\"1816\" data-end=\"1843\">You can check this box if:<\/strong><\/p><ul data-start=\"1844\" data-end=\"1995\"><li data-section-id=\"1m8fpfe\" data-start=\"1844\" data-end=\"1892\">There are too many back-and-forth exchanges between teams.<\/li><li data-section-id=\"11mxxf5\" data-start=\"1893\" data-end=\"1949\">Approvals take several days\u2014or even weeks.<\/li><li data-section-id=\"1xqo61g\" data-start=\"1950\" data-end=\"1995\">You lack visibility into the progress of the process.<\/li><\/ul><p data-start=\"1997\" data-end=\"2085\">Digitization helps <strong data-start=\"2028\" data-end=\"2084\">streamline collaboration and speed up approval processes.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcb418 elementor-widget elementor-widget-text-editor\" data-id=\"cbcb418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"127iwi0\" data-start=\"2092\" data-end=\"2142\">4. Do Your Teams Need More Autonomy?<\/h3><p data-start=\"2144\" data-end=\"2163\"><strong data-start=\"2144\" data-end=\"2163\">Common Situations:<\/strong><\/p><ul data-start=\"2164\" data-end=\"2348\"><li data-section-id=\"18jvt56\" data-start=\"2164\" data-end=\"2241\">Points of sale need to adapt their marketing materials (menus, promotions, pricing, etc.).<\/li><li data-section-id=\"1d73sc2\" data-start=\"2242\" data-end=\"2287\">Local teams rely too heavily on headquarters.<\/li><li data-section-id=\"6u5hd0\" data-start=\"2288\" data-end=\"2348\">Simple requests unnecessarily tie up graphic designers.<\/li><\/ul><p data-start=\"2350\" data-end=\"2435\">A web-to-print platform gives <strong data-start=\"2385\" data-end=\"2434\">teams greater autonomy without sacrificing control.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16cdfc elementor-widget elementor-widget-text-editor\" data-id=\"c16cdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"190c47j\" data-start=\"2442\" data-end=\"2511\">5. Do You Have High or Recurring Printing Volumes?<\/h3><p data-start=\"2513\" data-end=\"2530\"><strong data-start=\"2513\" data-end=\"2530\">Indicators:<\/strong><\/p><ul data-start=\"2531\" data-end=\"2659\"><li data-section-id=\"16sj9os\" data-start=\"2531\" data-end=\"2574\">Frequent Orders of Printed Materials<\/li><li data-section-id=\"1laf4x5\" data-start=\"2575\" data-end=\"2621\">Complex Inventory and Replenishment Management<\/li><li data-section-id=\"1drwnob\" data-start=\"2622\" data-end=\"2659\">Risk of Order Errors<\/li><\/ul><p data-start=\"2661\" data-end=\"2750\">Digitization helps <strong data-start=\"2689\" data-end=\"2749\">optimize order management and production processes.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147ebf3 elementor-widget elementor-widget-text-editor\" data-id=\"147ebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"1kos1bu\" data-start=\"2757\" data-end=\"2816\">6. Do You Lack Visibility into the Production Process?<\/h3><p data-start=\"2818\" data-end=\"2849\"><strong data-start=\"2818\" data-end=\"2849\">You can check this box if:<\/strong><\/p><ul data-start=\"2850\" data-end=\"2997\"><li data-section-id=\"1dkp6i7\" data-start=\"2850\" data-end=\"2904\">You do not have a clear view of where an order stands.<\/li><li data-section-id=\"19u307e\" data-start=\"2905\" data-end=\"2956\">Communication with suppliers is scattered across multiple channels.<\/li><li data-section-id=\"36gbs5\" data-start=\"2957\" data-end=\"2997\">Lead times are difficult to predict.<\/li><\/ul><p data-start=\"2999\" data-end=\"3080\">A digital solution provides <strong data-start=\"3036\" data-end=\"3079\">clear, structured, real-time tracking.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92befc elementor-widget elementor-widget-text-editor\" data-id=\"c92befc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"j1l05b\" data-start=\"3087\" data-end=\"3132\">7. Are Your Current Tools Too Limited?<\/h3><p data-start=\"3134\" data-end=\"3148\"><strong data-start=\"3134\" data-end=\"3148\">Examples:<\/strong><\/p><ul data-start=\"3149\" data-end=\"3285\"><li data-section-id=\"1m2xnyr\" data-start=\"3149\" data-end=\"3212\">Using tools that are not designed for the task (Drive, email, Excel, etc.).<\/li><li data-section-id=\"1n348rc\" data-start=\"3213\" data-end=\"3239\">Lack of Automation<\/li><li data-section-id=\"nvimk3\" data-start=\"3240\" data-end=\"3285\">Lack of Security and Access Control<\/li><\/ul><p data-start=\"3287\" data-end=\"3381\">Moving to a dedicated platform helpsv <strong data-start=\"3331\" data-end=\"3380\">structure and professionalize your processes and tools.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed5e99 elementor-widget elementor-widget-text-editor\" data-id=\"1ed5e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"18g2lw9\" data-start=\"3388\" data-end=\"3438\">8. Are You Ready to Structure Your Content?<\/h3><p data-start=\"3440\" data-end=\"3499\">Digitization also requires a well-structured foundation and proper organization.<\/p><p data-start=\"3501\" data-end=\"3516\"><strong data-start=\"3501\" data-end=\"3516\">Points to Validate:<\/strong><\/p><ul data-start=\"3517\" data-end=\"3629\"><li data-section-id=\"12r6hfc\" data-start=\"3517\" data-end=\"3556\">Clear and Up-to-Date Brand Guidelines<\/li><li data-section-id=\"wjluu5\" data-start=\"3557\" data-end=\"3593\">Clearly Defined Marketing Material Templates<\/li><li data-section-id=\"354pqa\" data-start=\"3594\" data-end=\"3629\">A Clearly Defined File Organization Structure<\/li><\/ul><p data-start=\"3631\" data-end=\"3694\">This is a key step in ensuring the success of your project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24ce13 elementor-widget elementor-widget-text-editor\" data-id=\"f24ce13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"wxn8rj\" data-start=\"3701\" data-end=\"3760\">9. Are You Looking to Improve Overall Efficiency?<\/h3><p data-start=\"3762\" data-end=\"3788\">If your goal is to:<\/p><ul data-start=\"3789\" data-end=\"3890\"><li data-section-id=\"tzd6m6\" data-start=\"3789\" data-end=\"3806\">Save Time<\/li><li data-section-id=\"16r1mwi\" data-start=\"3807\" data-end=\"3828\">Reduce Errors<\/li><li data-section-id=\"vjsu3k\" data-start=\"3829\" data-end=\"3857\">Improve Collaboration<\/li><li data-section-id=\"1rv71ue\" data-start=\"3858\" data-end=\"3890\">Professionalize Your Marketing Materials<\/li><\/ul><p data-start=\"3892\" data-end=\"3976\">Then digitization is not just a worthwhile option\u2014it becomes a strategic necessity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd6eda elementor-widget elementor-widget-spacer\" data-id=\"bbd6eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e53385 elementor-widget elementor-widget-spacer\" data-id=\"7e53385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f898d9 elementor-widget elementor-widget-text-editor\" data-id=\"0f898d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201cDigital transformation only creates value when it makes processes simpler and more efficient.\u201d<br \/><cite>\u2013 OLIVER SANDERO<\/cite><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83f231 elementor-widget elementor-widget-spacer\" data-id=\"f83f231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f93d2 elementor-widget elementor-widget-text-editor\" data-id=\"64f93d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"uevq3a\" data-start=\"3983\" data-end=\"4013\">The Verdict: Are You Ready?<\/h2><p data-start=\"4015\" data-end=\"4092\">\ud83d\udc49 <strong data-start=\"4018\" data-end=\"4055\">If You Checked Several Boxes...<\/strong><br data-start=\"4055\" data-end=\"4058\" \/>It\u2019s Time to Take Action.<\/p><p data-start=\"4094\" data-end=\"4254\">\ud83d\udc49 <strong data-start=\"4097\" data-end=\"4143\">If You Checked Almost Every Box...<\/strong><br data-start=\"4143\" data-end=\"4146\" \/>Digitizing your marketing materials is clearly a powerful driver of performance for your organization.<\/p><p data-start=\"4094\" data-end=\"4254\"><strong data-start=\"4938\" data-end=\"5015\">Would You Like to Find Out Whether Your Organization Is Ready to Make the Transition?<\/strong><br data-start=\"5015\" data-end=\"5018\" \/>Our teams are here to help you assess your needs and implement a solution tailored to your organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e30b1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"32e30b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.ipocam.fr\/contacts\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b35933 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b35933\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71bf500\" data-id=\"71bf500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d14f717 elementor-widget elementor-widget-spacer\" data-id=\"d14f717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give&#8230;<\/p>","protected":false},"author":1,"featured_media":4590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,18,1],"tags":[84,86,85],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-strategie","category-web","tag-digitalisation","tag-supports-marketing","tag-webtoprint"],"_links":{"self":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/posts\/837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":29,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"predecessor-version":[{"id":5420,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/posts\/837\/revisions\/5420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/media\/4590"}],"wp:attachment":[{"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipocam.fr\/en\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}